WHO WE ARE
Ché Rood Clothing is a high end, British streetwear brand founded in 2017 by Ché Rood. We strive to provide a unique garment using a combination of high end materials, with a relaxed streetwear fit to give the consumer a luxury but comfortable look.
"I started work on the brand around June 2017. This was just purely pencil to paper sketches. It was never anything serious to begin with. I started out just sketching ideas I would like to see brought to life and everyday garments I would wear.
As a consumer, I have always loved fashion. Particularly high-end fashion. It's an industry I always enjoyed spending my money on. For me, there is no better feeling than when you buy a new piece, you put it on and it just fits and looks insane. It's hard to describe that feeling if you don't have a passion or understanding about products or the fit and cut of garments, but if you do, then you know the feeling I mean.
That's something I really wanted to focus on and nail when I began to take this seriously. I wanted to create luxury level brand at a more affordable price point. With all the garments being cut & sew products they have all been curated the exact way I set out for them to be. A different fit and approach to your everyday staple garments.
While aiming to create the highest level of luxury possible for our price points, we have to take our environment into consideration. All of the fabric used in our collection is 100% eco friendly. Both the Jersey Cotton and the Loopback cotton used is 100% organic Italian cotton. Meaning there has been no chemical procedures made on the fabric, leading to less impact on our environment. Another proud fact of ours is that we are Made In England. Minimising our carbon footprint due to less fuel emissions. As we grow we will continue to offer and introduce as many eco-friendly solutions as possible with our products and services whilst still maintaining the highest quality product possible for price point.
CHE ROOD is a brand for the customers. I want the customers to feel as if they are apart of the brand. After all, they are the lungs of the brand. I care about and am grateful for each and everyone of my customers and I cannot wait to grow with them. Thank you for the support so far and I hope you enjoy the brand." - Ché Rood
Follow us on all social media @CheRoodClo